Hello friends, Today we are going to talk about “What is Digital Marketing ?” A very important topic of Digital World trends. I, all of you, always hear about Digital Marketing strategy, job or Digital marketing Profile. To this end, many people use the word “Digital Marketer” next to their Facebook, LinkedIn, Instagram profile. We will also learn how and when we can become a Digital Marketer.
After connecting to the Internet, everybody connects to a new digital world and can access everything through internet. Who finds it offline. Such as .. Book, Guide, Products, Services, Business etc. There are many people who do their job / business on the internet by sitting computer and earn money by going to any office in a year without any reason. There are many more services, Business, Strategy, Job that we can do through internet, in which there is an important feature of “Digital marketing”.
What is Digital Marketing?
Digital Marketing is such an Integrated Marketing Services, which is used to attract and convert the customer on the Internet. As its name is “Digital marketing”, its work is similar. In this, you can promote your business through Internet using many Digital technologies and Strategy.
None of the Digital Marketing techniques can be promoted on Business Internet. Because everything we do on Internet and techniques, we use promotion or marketing. They all come in digital marketing. Such as Social Media, Blog, Affiliate, Email marketing etc.
Type of Digital Marketing:
I have talked about Internet Business before but have never talked about extending all digital marketing tactics. Today we will talk about all types of digital marketing strategies. By the way, activate Internet marketing is a part of internet. But there are some important types that are very important to us for our business promotion.
SEO (Search Engine Optimization): SEO is an “Organic” and “Natural” Digital Marketing Technique. With the help of which we can optimize our Business, Website on the Internet and reach the Targeted Customer.
SEM (Search Engine Marketing): SEM is a “Paid” digital marketing technique that allows us to place all search engine (google, bing, yahoo) ads and can bring Paid Traffic to your Business, Website from there.
PPC (Pay per Click): PPC is a part of SEM strategy and any business in it, the website pays money at every click. We can use PPC Advertising on the search engine as well as on the Social Media website.
SMM (Social Media Marketing): Using a SMM Digital Marketing technique, a business, website is promoted on all Social Media (Facebook, Instagram, Linkedin). This is similar to SEM in a manner and also has to do a promotion in Paid.
Email Marketing: Email marketing technique is a very important part of digital marketing, and most business lead generation is done by email marketing. This is also a method of Paid Marketing strategy.
Affiliate marketing: This marketing technique does not have to buy a business, website, SEM, or PPC paid traffic, but Traffic Conversion has to pay money to Business, Website.
All this is the most important technique of “Digital Marketing Strategy” and any one of them has to use any technique to promote any Business, Website, Products, Services online.
Why Digital Marketing Is Important ?
You can only guess this by considering how important digital marketing is. Without any Digital Marketing methodology, any business, Website, Service, Product can not be promoted nor any Traffic can be brought.
- If there is a business we are promoting through Digital Marketing. So we can access the Right Customer according to the Use Business Product and Services and can get “High Conversion Rate” or Boost Business Sale.
- With the help of Digital marketing, we can find Daily, Weekly, Monthly This Yearly Growth of any business and understand all the things through Demographic, Funnel Visualization, Goals Setting.
- With the help of Digital marketing, we can get High ROI (Return on Investment). This means that we can find many times more business, lead, sales than we invest for promotion.
How become the Digital Marketer ?
To learn digital marketing and to create a “professional digital marketer”, all of the least marketing techniques will have to learn well about techniques and related tools and practice them.
I have not even created a professional digital marketer yet, and I am still in the learning phase, in such a way that I need to learn and practice something. It as follows.
- In Search Engine Optimization, we must have complete information and practice about Keyword Research, Off-Site SEO, On-Site SEO, Local SEO, e-commerce SEO. It should be aware of tools related to SEO such as Google Webmaster, Google Analytics.
- Search Engine Marketing is one of the most important digital marketing techniques today and many companies hire professional salary by 20k to 50k salary. Because we need to get a better understanding of things such as Keyword Research, Keyword Selection, Demographics and it should be aware of PPC, Google Adwords, Bing Ad and Campaign Creation.
- Social Media Optimization and Social Media marketing It is very important to learn how to make a professional digital marketer, because today most people are connected to Social Media. Hence it is a marketplace for all cumulative market Influencer.
Similarly, after learning all the web promotion and marketing techniques like email marketing, affiliate marketing, we can become a professional digital marketer. Hope All of you have come to understand “What is digital marketing?” And what we have to do to create a digital marketer If you have any questions, please comment.